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IS it Beyonce? Or could it be Shakira? Or might it even be a rediscovered picture of Jodie Marsh, circa 2003? No. This blonde bombshell, looking markedly more tanned than usual, is Kim Kardashian . You know, the American-Armenian reality star whose signature look is long, raven hair.

In the latest promotional for her Skims underwear brand, the 44-year-old wears a teeny-weeny fur bikini from the Winter Heat collection, which goes on sale today. But it seems the sexy picture is getting less attention for the clothes — or lack of — and more for Kim looking unrecognisable. Fans posted on social media that they “thought it was Beyonce”, “It’s giving Shakira” and “Award for the Best Supporting Actor goes to the wig.



” One fan wrote: “Why are you dressed up like Beyonce , lol.” The mum-of-four posted several pictures of herself wearing the knitwear-heavy range including a cream cami with cable-knit trousers and a blue bralette. Whether Kim intentionally dressed up as her old pal and pop star Beyonce , 43, for the photoshoot is uncertain.

But the age-defying snaps prove Kim is the ultimate chameleon. Most read in Lifestyle Over the past two decades, she has gone from Paris Hilton’s stylist to a billionaire businesswoman, and Kim has reinvented her look more times than we can count. She has experimented with pink and platinum blonde hair and has been accused of cultural appropriation for wearing braids.

But her risk-taking paid off as she has been given one of t.

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