ONCE upon a time new films were confined to the cinema, but now the magic of top movies is transferring to the real world. Much-hyped blockbuster Wicked, starring pop queen Ariana Grande, hits screens nationwide tomorrow. 14 Ahead of the release of the film, many firms are flogging Wicked themed merchandise And it will be making waves in the shops too, with its partnership hook-ups.
Universal Pictures has locked down SIXTY brand collaborations, meaning fans of the Wizard Of Oz origins story can eat, drink, sleep, play and dress like the film. Parents of Wicked-mad kids will be able to sort stocking fillers without a trip to Oz. And if you need an office secret Santa, that’s in the bag too.
READ MORE ON SHOPPING SHOP DROPPED Iconic shopping centre loved in 90s to be demolished - leaving locals furious But make sure you pick the side you want — pink for Ariana’s good witch Glinda or green for Cynthia Erivo’s wicked witch, Elphaba. Last year, box office smash Barbie made waves with more than 30 collaborations, including dolls of Margot Robbie’s title character and Ken, played by Ryan Gosling. FAB FIGURES 14 Mattel has created the toy images of Glinda and Elphaba Credit: Mattel 14 An Elphaba Barbie Credit: Mattel TAKING a leaf out of Barbie’s book, Mattel has created the toy images of Glinda and Elphaba to look like the film’s lead actresses.
The dupes are so good, you might believe magic was involved. Most read in Money NOT LOVIN' IT McDonald's quietly axes.
