Wednesday, August 28, 2024 Four Seasons, a leading name in branded residential, is expanding its luxury Private Residences portfolio with a robust growth strategy. Over the past four decades, Four Seasons has become a prominent player in the residential market, managing nearly 6,000 units across 54 properties in 29 countries. Currently, 65% of the hotel and resort development pipeline at Four Seasons includes residential components, and the company’s standalone residential offerings are set to double within the next six years, enhancing its strong position in the luxury branded residential sector.
To spearhead this ambitious growth, Four Seasons has appointed Chris Meredith as the company’s first Group Head of Residential. Meredith will oversee the implementation of Four Seasons’ residential strategy, focusing on expanding the standalone portfolio, refining marketing and sales efforts, and leading innovations in design, property management, and resident experience. “With every Four Seasons Private Residence, we set out to create the pinnacle of refined living.
Discerning residents worldwide enjoy private homes alongside luxury amenities, dedicated property management, and personalized service – all hallmarks of the Four Seasons experience,” says Meredith. “Our global pipeline continues to scale at a rapid pace and we’re seeing our properties, which benefit from world leading Four Seasons management give residents a luxury living experience that is second to none in every market that we operate.” Meeting Global Demand In the first half of 2024 alone, Four Seasons generated USD 1.
2 billion in Gross Sales Value (GSV) from new projects, marking a twofold increase compared to the previous year and highlighting the strong global demand for Four Seasons’ premium branded residences. Standalone private residences are a key growth area, catering to buyers seeking unparalleled luxury in exclusive locations outside Four Seasons hotels and resorts. These high-end residences have recently launched in cities like London, Los Angeles, San Francisco, Marrakech, and Dubai, with future developments planned for Las Vegas, Lake Austin, and Istanbul.
Notably, the first standalone project in Dubai at Jumeirah, featuring expansive terraces overlooking the Dubai Water Canal, sold out before its public launch in 2022. This success paves the way for the upcoming standalone project at DIFC in Dubai. World-Class Property Management Maintaining its reputation for exceptional service, Four Seasons is enhancing its digital experience for residents.
The award-winning Four Seasons app and chat function facilitate seamless communication between residents and staff, handling an average of 500,000 messages per month. This enables residents to manage their homes effortlessly, whether they are at home or traveling. From arranging plant care and booking personalized wellness experiences to organizing recurring housekeeping and connecting with other homeowners, a dedicated Director of Residences and their team ensure a seamless living experience for all residents.
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