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A football club has signed a new two-year sponsorship deal with an eco-friendly toilet paper brand. Lewes FC has just announced their new front of shirt sponsorship with Who Gives A Crap. The company commits 50 per cent of its profits to support people who still do not have access to clean water or toilets.

So far, it has raised over £7 million. Players Becca Teale and Eddie Allsopp show off the new shirts (Image: NICKY THOMAS) Emily Kraftman, UK boss of Who Gives A Crap, said: “As big fans of Lewes FC and what they stand for, we couldn’t turn down the opportunity to help drive change across football and society through our partnership. "Here's to bringing a bit of cheekiness to the home of the world’s second favourite team this season.



” The football club's main shirt sponsor has been menswear company Lyle and Scott since 2020. Lewes FC’s commercial manager Stef McLoughlin said: “We’re nothing but purposefully unconventional and this partnership symbolises everything we stand for as a club. “I’m sure the fans and our owners across the world will all get behind our new signing and we look forward to delivering a lot of clean sheets together this season.

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