Floki’s Valhalla Partners with Dubai’s Mall of the Emirates for Landmark Campaign

Valhalla, Floki’s PlayToEarn Massively Multiplayer OnlineRole-Playing Game (MMORPG) blockchain game is proud to announce a partnershipin the United Arab Emirates (UAE).On Nov. 13, Valhalla unveiled a partnership with Dubai'sMall of the Emirates, marking a milestone in its global outreach efforts. The partnership will see Valhalla’s branding prominentlydisplayed across 93 screens in the mall for a four-week campaign running fromNovember 15 to December 12.Mall of the Emirates, located in the heart of Dubai, is oneof the world’s most prestigious shopping destinations. Since opening in 2005,it has become an iconic landmark, attracting millions of visitors each year.The mall sees daily traffic of approximately 111,500 people, making it a primevenue for Valhalla’s campaign to reach a diverse and international audience.The mall’s strategic location on Sheikh Zayed Road, a primearea in Dubai, combined with its diverse visitor base, offers Valhalla anopportunity to engage both local and international audiences.Spanning an area of 255,489 square meters, the multi-levelmall boasts over 630 retail outlets, 80 luxury stores, and 250 flagship stores.It also features some of Dubai’s most popular attractions, including the indoorski resort Ski Dubai, the Magic Planet entertainment center, and VOX Cinemas.The mall’s dining options, with over 100 restaurants and cafés, further enhanceits appeal as a top destination for both residents and tourists.The Campaign’s GoalValhalla is ramping up its presence in the UAE, a key marketfor crypto adoption.Despite its smaller population, the UAE ranks as thethird-largest crypto economy in the MENA region, with $34 billion in cryptotransactions recorded between July 2023 and June 2024. This represents animpressive 42% year-on-year growth, far outpacing the MENA average of 11.73%,according to Chainalysis.Dubai’s rapid evolution into a crypto hub has been fueled byinitiatives like the Dubai International Financial Centre (DIFC) and VirtualAsset Regulatory Authority (VARA), which offer crypto-friendly regulatoryframeworks. This has drawn major players and startups, solidifying Dubai’sstatus as a global crypto leader.Valhalla’s campaign at Mall of the Emirates aligns perfectlywith this momentum. By showcasing its brand in one of Dubai’s busiest and mosticonic locations, Floki aims to boost awareness and adoption of its ecosystem.This campaign follows Floki’s recent four-week marketinginitiative at WAFI Mall in Dubai, running from November 8 to December 5, whereits branding appears across 18 digital screens. Together, these efforts arepart of Floki’s larger strategy to dominate the Dubai crypto scene.About ValhallaValhalla (https://valhalla.game/) is a blockchain-basedMMORPG inspired by Norse mythology, offering players the chance to discover,tame, and battle with creatures called Veras. The game features a player-driveneconomy and a hexagonal battlefield designed for dynamic combat. Users can learnmore at Valhalla.game.About FlokiFloki is the people’s cryptocurrency and utility token ofthe Floki Ecosystem. Focused on utility, community, philanthropy, and strategicmarketing, Floki is working toward becoming the world’s most recognized andused cryptocurrency. With over 490,000 holders globally, Floki has alreadyestablished a strong brand presence. This article was written by FL Contributors at www.forexlive.com.