Mercedes-Benz has installed a series of art displays in cities across the world showcasing its new G-Class sport utility vehicle (SUV). The displays have popped up in Rome, Shanghai, Abu Dhabi, Dubai and Atlanta, Georgia over the last few weeks. Newsweek was on-hand at the debut of the Atlanta installation.
The Mercedes-Benz Stadium location was chosen because of the stadium's hosting duties for major sports tournaments over the next year, Mercedes-Benz Chief Marketing Officer Melody Lee told Newsweek . In addition to being home to the Atlanta United Major League Soccer team and Atlanta Falcons National Football League team, the stadium will host numerous consequential college football games: the SEC Championship on December 7, Cricket Celebration Bowl (December 14), Chick-fil-A Peach Bowl (January 1) and the 2025 College Football National Championship (January 25). The display features a replica of a mountain climb with the battery-electric G 580 in First Edition form (MSRP: $179,750) wearing a South Sea Blue Magno paint job perched on a 100-percent incline, highlighting the vehicle's off-roading chops.
The installation is part of the luxury automaker's push to market the redesigned G-Class. In a sit-down with Newsweek earlier this year, Bettina Fetzer, Vice President of Communications and Marketing at Mercedes‐Benz AG, explained the company's two goals for the electric G-Wagen's campaign plan: "First of all, we create a big buzz because the G-Class is going electric. It's.
