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Monday, September 16, 2024 This week, five esteemed travel journalists from Britain are venturing into the scenic charm of Ireland’s Hidden Heartlands. Hosted by Tourism Ireland and Fáilte Ireland, their journey showcases the region’s beauty and its growing commitment to sustainability. The journalists, whose combined audience reaches 3.

9 million across Britain, will be documenting their experiences for readers eager to explore this lesser-known gem. Their itinerary is a delightful mix of adventure and exploration, with sustainability at its core. A standout experience is the cruise along the majestic River Shannon, aboard a cruiser that now operates on HVO sustainable fuel.



This eco-friendly initiative highlights Ireland’s dedication to preserving its natural treasures for future generations. In addition to the river cruise, the group will immerse themselves in the rich history and culture of the region. A guided walking tour through the town of Athlone will offer insights into its historical significance, while a visit to the ancient monastic site of Clonmacnoise will allow them to delve into Ireland’s spiritual past.

The adventure continues at Lough Key Forest Park, where the journalists will discover the natural beauty and outdoor activities that make this area a hidden treasure. Through their platforms, these journalists will shine a spotlight on Ireland’s Hidden Heartlands, showcasing its sustainable tourism efforts and promoting the region to a vast British audience. This collaboration between Tourism Ireland and Fáilte Ireland not only supports eco-friendly travel but also inspires future visitors to experience the untouched beauty and unique offerings of this captivating region.

Julie Wakley, Tourism Ireland’s Head of Great Britain , said: “We were delighted to invite this group of British travel journalists to visit Ireland’s Hidden Heartlands, to experience this beautiful part of our island for themselves. Their print and online articles will reach around 3.9 million people across Britain, inspiring their readers to visit Ireland’s Hidden Heartlands over the coming months and in 2025.

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