Saturday, January 25, 2025 FITURTECHY, the premier platform for technology, innovation, and tourism sustainability organized by FITUR and the Hotel Technology Institute (ITH), celebrated its 17th edition with a captivating theme inspired by the tales of The Thousand and One Nights. Held during the three professional days of the International Tourism Fair at IFEMA MADRID, the event brought together prominent figures from the tourism sector to solidify its reputation as the leading hub for knowledge exchange on technology, business, destinations, and sustainable tourism. The opening sessions featured key representatives like Luis Martín Izquierdo, Deputy Minister of Culture, Tourism, and Sports of the Community of Madrid, who highlighted the critical role of technology in the hospitality sector while underscoring the positive growth of tourism data in the region.
Jordi Hereu, Minister of Industry and Tourism, also addressed attendees, emphasizing the pressing challenge of sustainability in a country that welcomes 94 million tourists annually. From January 22 to 24, professionals engaged in a series of presentations structured around four thematic pillars: In its final session, the forum addressed marketing strategies for diverse traveler segments in collaboration with UN Tourism, emphasizing the synergy between technological innovation and sustainability. FITURTECHY 2025 reaffirmed its position as a global leader in promoting the future of tourism through technology and susta.
