First look at fashion designer Anya Hindmarch's second collaboration with Uniqlo By Sophie Hines For You Magazine Published: 10:42, 6 November 2024 | Updated: 10:42, 6 November 2024 e-mail View comments All eyes will be on the latest collection from Anya Hindmarch for Uniqlo this month – quite literally. Not only has Hindmarch successfully opened a whole row of shops in London – her five-store takeover in Belgravia is known as the ‘Anya Village’ and has become a tourist attraction in its own right – but the designer is now bringing her quirky aesthetic to the high street for a second collaboration with Uniqlo. In this latest offering Hindmarch, who launched her eponymous label in 1987, has adorned numerous Uniqlo staples with cute little pairs of eyes.
The range spans both womenswear and kidswear. From cashmere crew neck jumpers to Puffertech jackets, Anya Hindmarch has brought winter essentials to life with her fun designs. There are lots of accessories in the collection too, including scarves, beanies and striped socks baring the trademark Hindmarch cartoon eyes.
In miserable winter months, such joy-bringing garments are likely to be a hit – especially with children. The kids’ collection encompasses cold weather clothing and winter woollies, available in a range of colours including blue, pink, cream and khaki. In a first for Uniqlo, she’s created merino wool sweaters for kids, which Anya says ‘have a comfortable feel and are easy to clean.
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