Viva detergent has announced Ruth Erikan James, known as Veekee James, as its newest brand ambassador. James, a celebrated African fashion designer and stylist, is known for her exceptional craftsmanship, creativity, and an inspiring journey to success. According to a statement, the collaboration aligns perfectly with Viva’s vision of supporting influential figures who embody resilience, style, and excellence.
The Chief Marketing Officer at Aspira Nigeria Limited, Santhosh Kumar Nair, said the partnership represents more than just brand endorsement; as it reflects the unique alignment between Veekee’s passion for creating beautiful clothes and Viva’s commitment to maintaining them. The company said the collaboration slogan “Designed by Veekee James, Maintained by Viva,” highlights the synergy, bringing together the art of fashion and the science of clothing care. Nair said: “We are proud to welcome Veekee James to the Viva family.
Veekee’s journey resonates with our brand values, and we believe her story of grit and success will inspire countless Nigerians who trust Viva for their everyday cleaning needs.” On her part, the Head of Advertising at Aspira Nigeria Limited, Lynda Aguocha, said: “At Aspira, we believe in championing individuals who exemplify resilience and creativity, and Veekee James perfectly embodies these values.”.
