For the past decade, Franklin Avenue in Crown Heights has thrived as a hotspot for restaurants and bars, but now indie clothing stores are joining the mix. The latest arrival is Reimagined BK, a boutique offering Brooklynites a curated selection of vintage Dior gowns, Valentino shoes and other chic styles. Owned by husband-wife duo Jeff and Theresa Redd, the boutique, at 708 Franklin Ave.
, sells both new and vintage clothing with a bohemian vibe. After a recent spring cleaning, Theresa, a marketing and public relations executive, and Jeff, a Grammy Award-winning music producer, realized they had a surplus of barely worn clothing they could donate or resell. This sparked an idea: they wanted to create a space not only to share their clothing but also to build a community.
“We love to say, we're not in the fashion business, we're in the customer service business,” said Theresa. “We understand what people are looking for. We believe that the store is not just a place to come and buy clothing, it's a place where it's an extension of our personal brands, our personal beliefs and our outlook on life.
The store is called Reimagined BK because the couple are "reimagining our lives together," she added. They describe their style as boho-chic, focusing on gowns, suits and other special- occasion outfits. The shop also has a seamstress so shoppers can customize their outfits.
The fashion options are sourced from both consignment partners and other vintage sellers. The Redds are pa.
