In a bid to enhance transparency and communication within the power sector, the Federal Government on Wednesday in Abuja inaugurated the Power Sector Communications Team (PSCT). The inauguration ceremony, presided over by the Minister of Power, Adebayo Adelabu, emphasized the importance of effective communication in addressing the sector’s challenges. A statement from Bolaji Tunji, Chairman of the PSCT and Special Adviser on Media and Communication Strategy to the Minister, quoted Adelabu as describing the PSCT as a strategic initiative designed to bridge the gap between the power sector and the public.
The minister noted that the power sector, often misunderstood and fraught with challenges, requires a platform for clear and consistent communication to build trust and confidence. ALSO READ: Stakeholders urge political class to mobilise voters for Edo guber polls “The PSCT is more than just a team; it is a commitment to excellence in communication. We envision a Nigeria where electricity is not just a luxury but a fundamental right.
To achieve this, we must work together, and effective communication is key,” Adelabu said. According to the minister, the PSCT will focus on translating complex technical issues into plain language, fostering collaboration among stakeholders, and creating a positive narrative around the power sector. “I am confident that under the leadership of its dedicated members, the PSCT will excel.
Together, we will transform the power sector from a source of frustration to a catalyst for national growth,” he added. Bolaji Tunji, Chairman of the PSCT, expressed his happiness about the team’s reactivation, noting that its revival marks a renewed commitment to addressing communication challenges in the sector. “It gladdens my heart that the Power Sector Communications Team is being inaugurated today.
Our vision is to transform the perception of the power sector by providing consistent, truthful, and insightful information that highlights the ongoing progress and challenges within the sector.” Tunji listed several strategic initiatives for the PSCT, including a nationwide campaign focused on educating the public about critical power sector issues such as energy theft and vandalism. “Our goal is to empower citizens with the knowledge to understand their roles in safeguarding our power infrastructure and to inspire collective action against these harmful practices,” he said.
Emphasizing the importance of stakeholder engagement, Tunji stated that regular dialogues, workshops, and forums will be organized to foster better understanding and cooperation among all players in the power sector value chain. “This engagement is crucial in ensuring that all stakeholders are aligned in their efforts to provide reliable and affordable electricity to the Nigerian people,” he added. He also underscored the need for adequate funding and the inclusion of the communication team in all relevant activities within the Ministry and its agencies.
“Communication is not just a nice-to-have; it’s a must-have for a public utility organization like ours. I urge everyone to commit to communication that is clear, concise, compassionate, and customer-centric,” Tunji said. Magdalene Abang, Coordinator of the PSCT, expressed the team’s commitment to fostering a positive narrative around the power sector and building public trust in the government’s efforts to achieve sustainable energy access.
She praised the Minister of Power for his visionary leadership and unwavering support for the PSCT. “Your guidance and encouragement have been instrumental in our efforts to enhance communication within the sector and promote public understanding of power sector issues.” Abang also extended gratitude to the agency heads present, acknowledging their leadership and dedication to the PSCT’s objectives.
“Your valuable insights and contributions have significantly enhanced our discussions and helped us develop effective strategies for improving sector communication,” she said. NIGERIAN TRIBUNE.
