New Delhi, Oct 27: The appliance & consumer electronics industry expects around 30 per cent growth in the festive season sales this year after a double-digit booster from online sale events of leading etailers Flipkart and Amazon and an expected final thrust from offline channels during Dhanteras week. This festive season, premiumisation is the flavour, where consumers are willing to pay extra for features such as energy efficiency, higher capacity and larger size and even showing interest in the high-end AI & IOT Technology-driven products, industry leaders said. Companies such as LG Electronics, Panasonic, Sony, Godrej Appliances and Haier started festive sales with a good kick start from the Onam festival and expect to continue the momentum till the remaining week of the nearly 45-day festive period, which concludes after Diwali.
To make the premium range as large screen TV panels above 51′ screen size, higher load capacity washing machines and French door refrigerators (with two side-by-side doors), the manufacturers are incentivising with attractive financing schemes, investing in branding and promotion on digital and traditional mediums. “There is good growth across all categories, especially in premium products like large-capacity washing machines and refrigerators. We are witnessing good demand for products featuring AI & IOT technology,” said LG Electronics India, Senior VP-Home Appliances Sanjay Chitkara.
He added that this festive season, demand for premium p.
