So many properties, so many brands. With Meliá’s extensive product lineup, it can be easy for travel advisors to feel overwhelmed with all the available options for their clients. This is why education is key, says Sara Ranghi, Meliá’s Marketing & Brand Development Americas, Director, in this week’s Take 5 interview.
With MeliáPro, the company’s online agent platform, travel advisors will be feeling like a pro in no time. “Born in the Med, Zel is more than just a new brand — it’s an invitation to experience the Mediterranean way of life, wherever you are. Developed in partnership with tennis icon Rafa Nadal, Zel embodies the spontaneous and relaxed Mediterranean spirit.
It’s about creating spaces where guests can feel at home, with the freedom to embrace life at their own pace, from energetic activities to tranquil moments, what we call Casa Mediterranea — a home away from home where life unfolds at your own pace. “Zel Punta Cana, opening in December 2024, perfectly captures this essence. From the 190 beautifully designed suites — some with swim-up options — to the lively Beach Club and wellness-driven AUA Spa, everything is crafted to blend energy with relaxation.
What makes Zel distinct is not just the premium amenities, but the way these experiences are curated to feel deeply connected to the Mediterranean ethos. Whether it’s sipping on exclusive Café de Finca coffee in your room or participating in a social encounter at the beach club, yo.