In recent times African fashion has been in the global spotlight, from runways to its use by celebrities in music videos and films. It is almost impossible to ignore. When influential people like Beyoncé and Michelle Obama step out on red carpets wearing African clothing, they turn heads, and reinforce trends to follow.
African culture is popular around the world right now, Afrobeats and African dancers are on almost every screen. This inevitably causes the world to take note of what they are wearing. There are a large number of young Africans living around the world, who are increasingly trying to reconnect with their heritage.
This includes learning about fashion from their homeland and adopting it to feel more in touch with their roots. Nigeria as the most populated country in Nigeria is seen to take the lead in showcasing African fashion. Events like FashionEVO are helping to push the narrative that African fashion is embedded in innovations and creativity.
“This is a celebration of the boundless creativity and innovation that defines African fashion. We are proud to have brought together such incredible talent and visionaries, pushing the boundaries of what fashion can be. FashionEVO is committed to elevating African designers and showcasing their brilliance on a global stage, and this is just the beginning of an even greater journey.
A big thank you to Inya Lawal, my dearest Sister for sharing the Africa Creative Market platform with us.” –Yetty Ogunnubi, Founde.
