A wall showcasing a variety of mech armors infused with traditional Chinese cultural elements catches the eye at Dongguan Dongxiu Culture Communication Co., Ltd. in Dongguan city, south China's Guangdong Province.
These products are created by Motor Nuclear, a subsidiary of the company. "There is a vast consumer market for mech armors both domestically and internationally, characterized by robust purchasing power. However, the supply of Chinese original mech armor IPs and products remains insufficient," said Liang Zhanming, product manager at Motor Nuclear.
Fashion toys produced in Dongguan are shown at Fisherman's Wharf in San Francisco, the United States. (Photo courtesy of the publicity department of the CPC Dongguan municipal committee) By drawing inspiration from historical and mythological figures and infusing them with Chinese elements, Motor Nuclear has created modern model toys featuring mech armors that boast exceptional design and quality. This has garnered a significant following overseas and opened up new business prospects for the company through the promotion of traditional Chinese culture.
"Our products consistently become popular upon entering the market, leading to a significant increase in overseas sales. In the first half of the year, our overseas sales volume grew by over 70 percent. Currently, orders are scheduled until December," said Liang.
In recent years, Dongguan has become a leading hub for fashion toys in China, thanks to its industrial foundation.
