Fashion is in the jeans! How Levi 501s voted most iconic style of all time By Daily Mail Reporter Published: 20:59 EDT, 26 September 2024 | Updated: 21:21 EDT, 26 September 2024 e-mail View comments They say that jeans never go out of style. And as if to prove the point, Levi’s 501s have been voted the most iconic fashion item of all time. The classic denims topped a survey of shoppers with 45 per cent of the vote – beating the Ralph Lauren Polo shirt into second place.
Patented in 1873, the 501 recently celebrated its 150th year. Originally called a ‘waist overall’, it had one back pocket – with the signature Levi stitching design. The hard-wearing trousers, with their durable rivets, were introduced to the masses in 1939 when John Wayne wore a pair in the landmark Western movie Stagecoach.
Widely available from 1939, Levi's 501 jeans have been voted the most iconic fashion item of all time. Second place went to Ralph Lauren's Polo Shirt, launched in 1972 Levi's 501s (pictured) quickly became a staple in the US, with Hollywood stars including Marilyn Monroe, James Dean and Marlon Brando seen in them They soon became a staple in the States, with Hollywood icons including Marilyn Monroe, James Dean and Marlon Brando seen in them. A hugely successful series of adverts in the Eighties and Nineties saw 501s achieve a global reach, and they have remained popular, with recent devotees including actresses Selena Gomez, Kristen Stewart and Sydney Sweeney.
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