Luxury travel concierge Sienna Charles' clients have an average net worth starting at $100 million. Its founder said Instagram catalyzed most of its ultrawealthy travelers to request celebrity-like treatment. This includes security and private hotel check-ins — even if they're not recognizably famous.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Millionaires, they're just like us. When they see Instagram posts of Taylor Swift and Beyoncé surrounded by devoted followers, paparazzi, and motorcades, they also feel envious.
The only difference is that when they travel, they can pay to replicate the feeling of fame and prestige. Jaclyn Sienna India, founder and CEO of ultra-luxury travel concierge service Sienna Charles , told Business Insider that most of her clients now request security and private hotel check-ins, even if they aren't recognizable individuals. She calls this phenomenon the "celebritization" of travel.
Advertisement Ironically, some of her customers, like singer Mariah Carey and former .
