If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. offers a taste of the fast life as a Formula 1 superstar in Tumi’s newest travel campaign. The 24-year-old F1 star shows off the luxury travel brand’s new ($250 to $1,495) of textured black leather backpacks, sling bags and more high-performance accessories at an oceanside French chateau.
Shot by photographer Emma Panchot and director Arnaud Uyttenhove, the campaign sees Norris wearing the with a view of France’s coast, playing bellhop with the iconic and making a pit stop in his with the $1,795 carry-on from the luxury auto company’s . The new Turin line features Tumi’s revamped “T” logo on belts, wallets, briefcases, tote bags and toiletry cases. The sleek silhouettes are made of Italian leather and include the Tumi Tracer, the brand’s complimentary program for tracking lost or stolen items.
Select pieces can be customized with monogramming. The shoot also highlights best-selling pieces from the travel label’s and lines, “demonstrating how TUMI remains a constant in [Norris’] exciting, unpredictable life,” per the company. “Working with Tumi these past few years has been an incredible experience, especially on this new campaign where the content feels super personal to me,” Norris says in a statement.
“The leather Turn pieces offer a real premium feel, which is a nice, sleek alternative to the I.
