Tony Briscoe | (TNS) Los Angeles Times LOS ANGELES — When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling , many of the allegations surrounded the company’s marketing of a process called “advanced recycling.” In recent years — as longstanding efforts to recycle plastics have faltered — Exxon Mobil has touted advanced recycling as a groundbreaking technology that will turn the tide on the plastic crisis. Company officials and petrochemical trade organizations have used the phrase in radio spots, TV interviews and a variety of marketing material online.
In a 2021 blog post , Exxon Mobil president of product solutions Karen McKee painted a particularly promising picture. “Imagine your discarded yogurt containers being transformed into medical equipment for your next doctor’s appointment, and then into the dashboard of your next fuel-efficient car.” But despite its seemingly eco-friendly name, the attorney general’s lawsuit denounced advanced recycling as a “public relations stunt” that largely involves superheating plastics to convert them into fuel.
At Exxon Mobil’s only “advanced recycling” facility in Baytown, Texas, only 8% of plastic is remade into new material, while the remaining 92% is processed into fuel that is later burned. Bonta’s lawsuit seeks a court order to prohibit the company from describing the practice as “adva.
