Friday, November 22, 2024 New research from InsureandGo reveals a significant shift in holiday preferences among UK travelers for 2025. Amid growing concerns over over-tourism, environmental sustainability, and local protests abroad, 68% of UK adults are now considering alternative European destinations to avoid crowded hotspots. This changing mindset may reshape Europe’s tourism landscape, with traditionally popular destinations losing favor.
Reports of local communities protesting the economic and climate impacts of over-tourism are gaining traction among holidaymakers. The InsureandGo survey highlights a growing awareness of these issues, with 53% of respondents expressing hesitance about visiting certain popular locations due to these protests. The destinations travelers are most hesitant to visit include: This hesitancy reflects a broader consideration of how travel affects local communities and ecosystems.
The protests, coupled with recent extreme weather events such as wildfires, are prompting travelers to rethink their plans. With travelers keen to avoid over-tourism, several alternative destinations are emerging as top picks for 2025: These destinations offer a mix of serene landscapes, cooler climates, and sustainable tourism opportunities, catering to travelers looking for new experiences while minimizing their impact on overburdened locations. InsureandGo’s Head of Corporate Affairs, Garry Nelson, notes that the shift toward alternative destinations is not onl.
