Thursday, August 15, 2024 Sarawak Tourism Board is set to captivate visitors at NATAS Holidays 2024 in Singapore with exclusive travel packages, highlighting the best of Sarawak’s culture and nature. The Sarawak Tourism Board (STB) is delighted to participate in the upcoming NATAS Holidays 2024, the leading consumer travel fair in Singapore. From August 16 to 18, 2024, visitors can explore enticing travel options at the Singapore Expo, booth 4H35, which include tours to the UNESCO World Heritage Sites of Niah National Park and Mulu National Park.
Experience the captivating beauty of Sarawak and learn more about our unique travel offerings. NATAS Holidays, a significant event annually drawing over 100,000 attendees, offers a wide array of travel-related products and services. The fair hosts a diverse group of participants, including outbound travel agencies, cruise lines, airlines, hotels, resorts, and national tourism boards, among others.
“We are incredibly excited to showcase Sarawak’s unique offerings at NATAS Holidays 2024,” said Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board . “Visitors can look forward to discovering the breathtaking landscapes, rich cultural heritage, and delectable cuisine that make Sarawak a must-visit destination.” Singapore remains a top source market for visitors to Sarawak, showing a notable 12% rise in tourists up to July 2024, compared to the same period last year.
Singaporean travelers are particularly drawn to Sarawak for its genuine local cuisine, extensive cave explorations, national parks, and wildlife expeditions. By joining NATAS Holidays 2024, the Sarawak Tourism Board (STB) intends to further elevate Sarawak’s profile as a leading travel destination rich in culture, adventure, nature, culinary delights, and festivals—collectively known as CANFF. The event provides an excellent platform for STB to boost visibility for Sarawak’s cultural and natural treasures, and to interact directly with potential tourists, travel agents, and industry peers.
STB’s dedicated marketing strategies and collaborations aim to propel tourism growth, forge lasting partnerships, and enrich the tourist experience in Sarawak. This endeavor is expected to surge tourist numbers and foster economic gains for the area. At the NATAS Holidays 2024, STB will unveil exclusive travel packages specifically designed for Singaporean tourists.
These packages feature visits to the UNESCO World Heritage Sites of Niah National Park and Mulu National Park, marking Sarawak as the first Malaysian state with two such sites. The recent addition of Niah National Park at the 46th World Heritage Committee Meeting in July 2024 highlights its global importance and spectacular natural beauty. Additional attractions in the packages include the Sarawak Delta Geopark, which covers the Wind Cave and Fairy Cave Nature Reserve, Bako National Park, and Semenggoh Nature Reserve.
Positioned in the southern region of Sarawak, the geopark extends over Kuching, Bau, Padawan, and Siburan, offering visitors a chance to witness unique geological features and a diverse ecosystem that includes rare species like the proboscis monkey and fairy rock gecko. Kuching, the vibrant capital of Sarawak, is renowned as a UNESCO Creative City of Gastronomy, reflecting its rich culinary diversity shaped by over 34 ethnic groups. This cultural blend has fostered a dynamic food scene, offering visitors a taste of both authentic and diverse local dishes.
Additionally, Kuching’s craft scene is equally vibrant, evidenced by its designation as a World Craft City by the World Crafts Council, highlighting its position as a global center for unique and traditional crafts. Visitors can immerse themselves in the local culture with daily cultural dance performances at 4 PM, featuring prominent ethnic groups such as the Iban, Bidayuh, Malay, Chinese, Melanau, and Orang Ulu. The performances include the mesmerizing sounds of the Sape, a traditional lute of the Orang Ulu, known for its soothing melodies and significant cultural importance.
Moreover, the artistry of Sarawak’s tattoo artists will be on display, offering visitors the opportunity to get temporary tattoos, providing a personal experience of this distinctive art form. These live performances and artistic showcases vividly bring to life the rich cultural and natural heritage of Sarawak. We warmly invite everyone to visit our booth at Singapore Expo 4H35 to explore the wonders of Sarawak through our enticing tour packages.
Entry to NATAS Holidays 2024 is complimentary, presenting an ideal opportunity to plan your next exciting adventure..
