Experience the magic of Christmas at The Block Atrium and SM North EDSA A festive holiday experience awaits Filipinos in Quezon City as SM North EDSA transforms into a whimsical wonderland called Elfdale, the place where the first Christmas tree grew and reindeer took flight, and the home of the great pine elves and Santa’s merry little helpers. Mallgoers can feast their eyes on spectacular lush green landscapes, mesmerizing cascading digital waterfalls, and radiant Christmas trees that truly capture the spirit of the joyful season. At the heart of Elfdale is a dazzling 60-foot giant Christmas tree adorned with glimmering ornaments, perfect for that Instagram-worthy shot with family and friends.
SM North EDSA’s Elfdale also gives mallgoers a chance to meet enchanting figures of Christmas such as a wizard Santa who spreads holiday cheer, a majestic elder deer, pine elves, and other mystical creatures. To further immerse in the magic of Elfdale, SM North EDSA will also have the following festivities: Christmas Bazaar (until January 5, 2025)–Shop the most thoughtful gifts for your loved ones this season of giving with a wide variety of options from every store. Mystical Cavern Adventure (until January 5, 2025)–Journey through enchanted caves on an interactive adventure that blends holiday spirit with ancient wonder.
Santa Meet and Greet (every Sunday from December 8 to 25)–Snap that picture-perfect photo with Santa Claus as he comes to town. Grand Fireworks Display (ev.
