Black Friday is just around the corner, which means bargain hunters will be compiling wishlists, scouring sales brochures and double-checking bank balances. The sales event, which officially begins on November 29, has become Australia’s largest sales period, attracting even more shoppers than the Christmas season last year. According to NAB transaction data, Australians bought $8.
7 billion worth of goods over the four days from Black Friday to Cyber Monday last year – $1.6 billion more than in 2022. Black Friday sales can be tantalisingly tempting, but there are a few things to consider before adding to cart.
Credit: Compiled by Michael Howard. By now, Black Friday sales are seemingly everywhere, promising to slash the price of everything from washing machines to LEGO sets. But while some deals are genuinely worthwhile, others may trigger buyer’s remorse.
So, how can you get bang for your buck this Black Friday? How to score the best deal Loading For those hoping to make the most of Black Friday deals, research is key. Liam Kennedy, a journalist at consumer advocacy group Choice, says signing up to your favourite brands’ email newsletters, or following them on social media can keep you up to date on their upcoming sales and special offers (including VIP discounts and early-bird specials). Prue Webb, co-founder of The Wardrobe Edit , says ample preparation will ensure you don’t get sucked into a dopamine-inducing buying frenzy on Black Friday.
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