Friday, November 8, 2024 Madhya Pradesh, known as the “Heart of Incredible India,” made a strong impression at the World Travel Market (WTM) London 2024 by showcasing its diverse tourism offerings, commitment to sustainable practices, and dedication to preserving cultural heritage. The Madhya Pradesh Tourism Pavilion was inaugurated by His Excellency Mr. Vikram K.
Doraiswami, the High Commissioner of India to the United Kingdom, underscoring the state’s appeal as a global travel destination and its active engagement with the UK tourism market. The delegation was led by Ms. Bidisha Mukherjee, Additional Managing Director of the Madhya Pradesh Tourism Board (MPTB).
She was accompanied by Mr. Saurabh Pandey, Manager of Events & Marketing at MPTB, along with key stakeholders from the state’s tourism and hospitality sectors. Together, they promoted the unique attractions of Madhya Pradesh and fostered connections with international travel trade professionals.
Madhya Pradesh captivated WTM attendees with its rich blend of heritage, wildlife, and eco-tourism offerings. The state is home to three UNESCO World Heritage Sites: the ancient temples of Khajuraho, the rock shelters of Bhimbetka, and the Buddhist monuments at Sanchi. These historical and architectural marvels were central to the showcase at WTM London.
Beyond its heritage, Madhya Pradesh is celebrated for its natural beauty and thriving wildlife reserves. Renowned national parks such as Kanha, Bandhavgarh, Pench, an.