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The funding round was led by Info Edge Ventures and also saw participation from angel investors Founded in 2023, Culture Circle operates a luxury ecommerce platform that sells sneakers, streetwear and luxury fashion items The startup plans to use the capital to scale its operations globally, enhance technology, and reinforce its position as a digital marketplace for hyper-luxury goods Sneakers-focussed ecommerce platform Culture Circle has raised $2 Mn in its seed funding round led by Info Edge Ventures. The round also saw participation from angel investors. The startup plans to use the capital to scale its operations globally, enhance technology, and reinforce its position as a digital marketplace for hyper-luxury goods.

Founded in 2023 by Devansh Jain Nawal and Ackshay Jain, Culture Circle operates a luxury ecommerce platform and claims to have more than 3,500 sellers and 35 lakh listings. Besides sneakers, it sells streetwear and luxury fashion items like bags, blazers, backpacks, cardholders, among others. Culture Circle sells items from brands like Nike, Yeezy, Dior, Supreme, Common Projects, Louis Vuitton, among others, on its platform.



The Delhi NCR-based startup recently expanded to six international markets – Qatar, Oman, the UAE, Singapore, the UK, and Thailand – as part of a pilot programme. “When we launched the platform in January this year, our goal was to be the best in India for sneakers, streetwear, and high luxury. We believe we achieved that.

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