Shika, the founder of SH Travel Representation, turned her childhood passion for travel into a thriving business. Inspired by her father’s travel agency and her own experiences, she launched SH Travel two years ago, post-pandemic. The company stands out by offering diverse cultural experiences and bespoke travel services, working closely with local DMCs.
SH Travel represents destinations such as India, Greece, Sri Lanka, Saudi Arabia, Morocco, Mexico, and the Dominican Republic, specializing in destination weddings, sustainable tourism, and unique travel experiences. Utilizing LinkedIn and webinars for marketing, the company continues to expand its global reach, connecting travelers with exclusive, tailor-made journeys.Shika Kataria, the Director of SH Travel Representation, started her journey in the travel industry with a deep passion for exploration.
From a young age, she was fascinated by the world of travel. “I would ask my dad to take me to the airport just to watch planes take off,” she recalls. At just 12 years old, she took her first solo flight to India, further fueling her love for travel.
Her career path seemed destined when she helped her father run his travel agency after school. “I was this ‘whiz kid’ in the community,” she says, as she became an expert in online bookings long before the digital transformation of travel.After university, she landed a job with an airline, helping to introduce a new route.
“I didn’t expect it, but I got a call: .
