K-pop girl group Fifty Fifty has signed a partnership with Arista Recordings, an American record label owned by Sony Music Entertainment. Together with Arista Recordings, Fifty Fifty is set to promote its upcoming second mini album globally. “We’ve joined hands with Sony Music’s Arista Recordings to distribute Fifty Fifty’s new album in North America.
Our goal is to land Fifty Fifty’s latest song on Billboard’s Hot 100," an executive from Attrakt, the girl group's agency, told The Korea Herald. "We are confident about the upcoming album because we had some thousands of good-quality songs to choose from, which is quite different to how things were before Fifty Fifty’s success," the executive said. The album and promotional content, including the music videos, were presented to Sony Music Entertainment about six weeks ago, according to the executive.
Arista Recordings will assist Fifty Fifty in the global distribution as well as local marketing and promotion of the new album. A subsidiary label of the world’s largest music company, Sony Music Entertainment, Arista Recordings has released seminal albums by legendary acts, from Whitney Houston to Aretha Franklin to Patti Smith. Fifty Fifty single “Cupid,” released Feb, 24, 2023, rose to No.
17 on Billboard’s Hot 100 after 130 days and remained on the chart for 25 consecutive weeks, making the group the first K-pop girl group to achieve the feat. In April 2023, Fifty Fifty formed a partnership with Warner Records to amplify “Cupid” as a global smash-hit single. However, Attrakt is no longer working with Warner Records as it suspects that Warner Music Korea attempted to poach the original four members of Fifty Fifty -- Keena, Saena, Aran and Sio -- through The Givers, the CEO of which, Ahn sung-il, took part in producing the "Cupid.
" Warner Music Korea has denied the allegations as “groundless.” Saena, Aran and Sio left the group when Attrakt terminated their exclusive contracts in October last year following a legal dispute. Starting anew with four new members, the quintet -- now consisting of Keena, Yewon, Chanelle, Hana and Athena -- is trying to make inroads into the US market once again.
“We have Chanelle who is a native English speaker and Athena who is multilingual, speaking English, Chinese and French, to make communication with fans globally, as well as the album’s global promotion, easier. Other members are also continuously working on improving their English,” said the Attrakt executive. Fifty Fifty is set to make a full-fledged return on Sept.
20 with the release of their second mini album..
