If you’ve ever had the chance to go to the dentist and be treated by , count yourself lucky. Per research published in 2020 by the , only 3.8 percent of dentists in the United States are Black.
Being able to see a dentist who shares your background could help assuage common fears and discomforts that many people carry about getting their teeth checked out, and more than anything, it’s just time for a change. Rapper is helping to make that happen. The Academy Award winner is teaming up with mouthwash brand , which just launched its second installment of , a collaboration with creative agency Compound.
This year’s rollout includes new colorful bottle wrap illustrations done by artists Frank Morrison and Hebru Brantley. The limited edition bottles, , are meant to drive awareness of the effort to bring about greater representation in dentistry. There will also be a documentary done by Set Free Richardson of , shedding light on Listerine’s work to lessen that diversity gap.
In addition, the brand is donating $150,000 to the , a nonprofit assisting minority pre-dental students so they can obtain what they need, from help with test prep to scholarships and more, to make their dreams come true. To help with this effort, Common released a new bespoke track called “ ” that manages to sound like a classic track from the Grammy winner while still sending an important message about getting to see Black faces in important spaces. During an event at The Compound in Brooklyn on T.
