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Take a peek inside Ann Hertha, founder of FE Agency, modern-minimalist home built upon bespoke interiors and thoughtful decor. After living in Dubai for 12 years, we finally purchased our first house and transformed it into a space that truly reflects our taste and style. In December, we received the keys and wasted no time starting renovations.

Despite a complete overhaul, we were able to move in after just three months. Unfortunately, the heavy rains earlier this year caused delays, and our outdoor area was only finished in June. Typically, we spend the summer months in Europe, but this year we were equally thrilled to return to our new home and open it up for the new season.



The list of our custom-built interior items is extensive. I have a deep passion for fashion and interior design, both of which reflect my identity and values. Throughout our renovation process, I prioritised sourcing locally and upcycling.

Working with local craftsmen has been key in bringing my vision to life and supporting local is also one of the pillars at FE Agency. Various pieces in our home, such as the dining table, sofa, and bathroom counters, were designed by me and produced locally. We also repurposed materials, like tiles and marble, for different areas of our home.

The kitchen countertop is upcycled marble from a Bottega Veneta event and the wooden pergola that frames the outdoor dining space is made from our old dining table. The outdoor space was a major project, with secondhand tiles, w.

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