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By Hazel Nicole Carreon A MIX of cutting-edge technology for both ICE and electrified options defined the featured vehicles at the 9 th Philippine International Motor Show (PIMS). It was a resounding success, drawing thousands of visitors despite the bad weather on opening day. It was also a barometer to ascertain the readiness of the market to certain form factors and even price points vis-à-vis what are offered.

CHERY Distributed by United Asia Automotive Group, Inc. (UAAGI), Chery officially launched the all-new Tiggo 2 Pro subcompact crossover and previewed the new Tiggo 5X Pro subcompact SUV that will enter the market early next year with new hybrid variants. UAAGI also announced that it once again earned an ISO 9001 certification.



“This achievement not only demonstrates our commitment for quality but also positions us as a trusted and reliable automotive company committed to continuous improvement towards customer satisfaction,” said UAAGI Managing Director Froilan Dytianquin. SUZUKI Suzuki Philippines, Inc. (SPH) unveiled the eXV electric concept SUV, whose production model is set to be released next year.

The concept vehicle is a flex for SPH, showing the brand’s vision to provide “mobility solutions that not only meet current needs, but also anticipate future demands,” said SPH Automobile Division Director and General Manager Norihide Takei. FORD Making its debut at PIMS, Ford Philippines introduced the V6-powered Ranger Raptor that generates 397ps and fe.

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