As the Middle East’s luxury retail landscape continues to evolve, the Etoile Group is making significant strides, with 60 projects in the pipeline, including the exciting introduction of new boutiques and brands in Bahrain. In this interview, Ingie Chaloub, the visionary founder and MD of Etoile Group delves into how the group is navigating the dynamic changes in luxury retail, the role of digital transformation in enhancing customer experiences, and the importance of personalisation in this ever-competitive landscape. How has the Etoile Group been delivering on its plans for the year? Etoile Group remains focused on growth and expansion into key markets in the Middle East underpinned by an ongoing commitment to digitalisation and sustainable practices.
We will continue to open new boutiques, invest in e-commerce platforms, and collaborate extensively with both local and global designers. The landscape of luxury fashion and retail in the Middle East is set to embrace dynamic and transformative trends, which mirror the current shift that exists globally towards sustainability as well as experiential retail and digital transformation. The group continues to embrace the ever-evolving retail landscape and lead the way with the same pioneering spirit we showed 40 years ago by bringing the first Chanel boutique to the region.
With 60 projects in the pipeline, this growth will be driven by the opening of new boutiques, and expanding some of our brands for the first time into a new.
