Tuesday, July 16, 2024 Etihad Guest, the renowned loyalty program of Etihad Airways, has announced an extended collaboration with Pointspay, set to bring an innovative solution to the Middle East region later this year. This pioneering initiative allows members to earn and redeem Etihad Guest miles through online shopping platforms, enhancing both value and convenience. With this integration, Etihad Guest members will seamlessly integrate the program into their everyday activities, revolutionizing how they accumulate and utilize miles across diverse retail partners within the Etihad Guest network.
This development enables members to save money, increase earning and redemption opportunities, and fast-track their journey to rewards like upgrades and more. Mark Potter, Managing Director Etihad Guest , said: “We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.
” Dominic Hofer, CEO of Pointspay , commented: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.
” For retailers, this new collaboration offers a robust platform to connect with millions of members, bolstered by comprehensive omnichannel marketing and advertising prospects. This strategic alliance enhances customer loyalty and interaction, ultimately driving higher sales and improving customer retention. Pete Howroyd, Pointspay’s CMO , said: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution.
Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”.
