Gandhinagar (Gujarat) [India], November 14 (ANI): The iconic Kutch Rann Utsav has officially begun, and as always, it promises to be a spectacular display of Gujarat's rich culture, arts, and hospitality. The annual festival, which draws lakhs of visitors from around the world, will run until February 28, 2025. Also Read | Amitabh Bachchan Enjoys 'Island Vibes in Dubai' While Shooting for Luxury Project (View Pic).
This year's celebration brings an exciting blend of art, culture, adventure, and sustainability, further cementing its status as one of India's premier cultural festivals. Over the last two decades, Gujarat's tourism sector has flourished, with the Kutch Rann Utsav playing a pivotal role in its rise. Also Read | 'Matka' Movie Review: Critics Praise Varun Tej's Performance in Karuna Kumar's 'Predictable' Gangster Drama.
The White Rann of Kutch, once devastated by natural disasters such as the 2001 earthquake, is now a thriving destination, largely thanks to the visionary leadership of PM Narendra Modi. As Gujarat's Chief Minister at the time, Modi championed the revival of Kutch, and in 2005, the Rann Utsav was born. The festival was conceived as a way to showcase the resilient spirit of the region and promote its unique culture and handicrafts to a global audience.
Originally a three-day event in the Dhordo region, the festival has now evolved into the world's longest desert celebration. Running for four months each year, the Rann Utsav has become an unmissable cul.