Not many would turn down an IIT admission, but that's precisely what Rahul Ajmera did when he was offered admission in an obscure engineering branch at IIT Guwahati. He took a second attempt at IITJEE to secure Civil Engineering at IIT Bombay - a strategic choice aligned with his family's real estate developer legacy - Vasupujya Corporation. This early display of determination and clear vision would later define his approach to real estate development.
At Vasupujya Corporation, the focus today is on revolutionizing Pune's real estate sector through data analytics and customer-centric development. "The industry needs to move beyond gut-feel decisions," emphasizes Ajmera, pointing to how many projects get stalled due to wrong planning and impractical pricing. "The most common mistake developers make is believing they can sell any product at any price," he notes, highlighting the importance of market research before project launches.
Neco Beaumont at Mohammadwadi Pune A telling example of this approach is seen in their project planning process. While most developers rush to offer luxury amenities like swimming pools and smart switchgear, Vasupujya Corporation’s market research revealed that homebuyers valued practical features more. This insight led them to prioritize thoughtful design elements like additional balconies for work-from-home spaces and rooftop play amenities - features that have proven invaluable for residents at their recently delivered project – Neco Beaumont.
