End of the road for supermarket yellow discount labels? Grocers set to introduce new pricing technology By Jessica Clark Updated: 17:00 EDT, 28 September 2024 e-mail 4 View comments The UK’s biggest supermarkets are planning to introduce technology that allows them to update prices of goods on the shelves automatically throughout the day. The grocers are considering scrapping paper price tags in a move that could signal the end of yellow discount stickers on expiring food at the end of the day and first thing in the morning. They are playing catch up with German discounters Aldi and Lidl which have already rolled out the technology across their UK stores.
Bargains: The UK’s biggest supermarkets are considering scrapping paper price tags in a move that could signal the end of yellow discount stickers on expiring food French tech company Vusion, based in the Paris suburbs, hopes to introduce digital price tags in 1,000 stores in the UK and Ireland by the end of this year. It has already forged a partnership with Walmart – the biggest supermarket retailer in the US – and is in the process of introducing digital price tags at 2,300 of its stores. Vusion is in talks with all the major grocers.
Marks & Spencer is already running a trial of the technology in six of its stores, with plans for a wider roll out. Retailers say that digitising price tags allow staff to be more efficient and focus on other jobs rather than updating shelf prices. And it is more environmentally frie.
