Friday, November 29, 2024 Emirates , the world’s largest international airline, has launched Emirates World in Casablanca, Morocco, marking its largest travel retail store globally and the first of its kind in North Africa. Spanning 534 square meters, the flagship store on Franklin Roosevelt Boulevard embodies Emirates’ refreshed retail concept, combining innovative smart technologies with personalized customer service. The Emirates World store was inaugurated by Adnan Kazim, Emirates’ Chief Commercial Officer, and Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, alongside His Excellency Alasri Aldhaheri, UAE Ambassador to Morocco.
The event was attended by esteemed guests, trade representatives, and media partners. Adnan Kazim highlighted the significance of the opening: “The launch of Emirates World in Casablanca is a testament to our commitment to enhancing the customer journey, particularly across our network of 19 cities in Africa. This new retail space brings our ‘Fly Better’ promise to life, offering customers personalized services and an immersive experience that reflects the excellence of Emirates.
” Designed to mirror Emirates’ inflight ambiance, the store offers a modern, open-plan, lounge-like setting in a light and airy color palette. It includes nine customer service counters staffed by expert consultants who assist with travel planning, reservations, ticketing, and general inquiries. The centerpiece of the store is a full-scal.
