Emily in Paris takes product placement to a whole new level as latest series of hit Netflix show plugs more than 30 brands in just 10 episodes By Molly Clayton For The Mail On Sunday Published: 00:45, 29 September 2024 | Updated: 00:51, 29 September 2024 e-mail View comments It had humble beginnings as a Netflix drama about a young American woman moving to Paris with big dreams of making a career in high-end fashion. But now the hit show Emily In Paris has become big business itself – and is taking TV product placement to new levels, if the latest series is anything to go by. The show’s highly anticipated fourth season was released in two parts on the streaming platform earlier this month.
Analysis by The Mail on Sunday found 37 brands are plugged throughout its ten episodes – from Starbucks coffee to high-end fashion houses Chanel , Dior, Hermes and Bulgari. Netflix reportedly uses product placement – being paid to insert a brand into scenes or a storyline – as a way to rake in revenue without compromising its business model of ad-free entertainment. The platform has also teamed up with the Google Lens app this season which allows fans to instantly look up and buy items featured in the show by pointing their smartphone at the screen.
Lily Collins in Emily in Paris. The latest series has taken product placement to a whole new level, with over 30 brands shown in 10 episodes Ami (Alexandre Matiussi) advertised on an episode of Emily in Paris. A total of 37 brands are .
