Tuesday, August 20, 2024 Emerging Travel Group partners with Sabre Hospitality, integrating SynXis technology to boost hotelier revenue, streamline connectivity, and enhance global reach. Emerging Travel Group, an international travel conglomerate known for its RateHawk, ZenHotels, and Roundtrip brands, has entered into a distribution partnership with Sabre Hospitality, a top-tier provider of software and technology solutions. This collaboration involves the integration of Sabre’s SynXis technology platform, aimed at delivering additional revenue streams for hoteliers while simplifying their connectivity and distribution workflows.
This enhanced connectivity empowers hoteliers to take full advantage of the vast distribution networks and global reach facilitated by Emerging Travel Group’s platforms. Notably, Emerging Travel Group offers hoteliers access to the highly acclaimed B2B platform RateHawk, connecting them with over 80,000 travel professionals, retail agents, and API partners in 120 source markets. Additionally, RateHawk Premier, a concierge service designed for high-net-worth individuals, provides a personalized booking experience tailored to the needs of discerning travelers.
Simone Large, Emerging Travel Group’s Head of Direct Supply, commented : “Emerging Travel Group has a comprehensive list of integrations, however, adding SynXis is pivotal in the development of our direct supply strategy and will help us increase our global coverage. By integrating with SynXis we will be better positioned to increase our portfolio with diverse high-quality properties of hotel chains, which are particularly sought after by our retail customers, while enabling hoteliers to expand their visibility among this high-valued segment”. New hotel partners joining Emerging Travel Group through SynXis will gain the ability to manage their inventory, availability, rates, and promotions from a unified distribution platform.
Headquartered in the UAE, Emerging Travel Group recorded a gross transaction value of $2.6 billion in 2023. The company employs over 3,000 staff across more than 80 countries, with offices located in Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, and Limassol.
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