Tuesday, August 20, 2024 Emerging Travel Group, a leading global travel company known for its innovative platforms RateHawk, ZenHotels, and Roundtrip, has recently formed a strategic partnership with Sabre Hospitality, one of the foremost software and technology providers in the hospitality industry. This collaboration marks a significant milestone in the travel and hospitality sectors, as it brings together the strengths of two industry giants to offer enhanced distribution opportunities and streamlined connectivity for hoteliers worldwide. The centerpiece of this partnership is the integration of Emerging Travel Group’s platforms with Sabre’s cutting-edge technology platform, SynXis.
This integration is poised to provide hoteliers with unprecedented access to a vast network of distribution channels, enabling them to tap into new revenue streams and reach a broader audience. With the seamless connectivity offered by SynXis, hoteliers can now effortlessly manage their inventory, rates, availability, and promotions from a single point of distribution, thereby optimizing their operational efficiency and maximizing their market potential. Expanding Global Reach Through RateHawk and SynXis At the heart of Emerging Travel Group’s offering is RateHawk, an award-winning B2B platform that has revolutionized the way hotels are distributed and booked in the travel industry.
RateHawk connects over 80,000 travel professionals, retail travel agents, and API partners across 120 source markets, providing a powerful distribution network that is now further enhanced by the integration with SynXis. This partnership allows RateHawk to offer even greater exposure to hoteliers, enabling them to reach a wider audience and secure more bookings. The integration with SynXis also extends to RateHawk Premier, the bespoke concierge service tailored for high-net-worth travelers seeking a personalized booking experience.
This premium service has been designed to cater to the needs of discerning travelers who expect nothing but the best in terms of service and accommodation. By leveraging the extensive distribution network provided by SynXis, RateHawk Premier can now offer its clients an even greater selection of high-quality properties, ensuring that their travel experiences are as luxurious and seamless as possible. The Strategic Importance of SynXis Integration Simone Large, Emerging Travel Group’s Head of Direct Supply, highlighted the strategic importance of the SynXis integration in the company’s ongoing efforts to expand its global footprint.
She stated, “Emerging Travel Group has a comprehensive list of integrations, however, adding SynXis is pivotal in the development of our direct supply strategy and will help us increase our global coverage. By integrating with SynXis we will be better positioned to increase our portfolio with diverse high-quality properties of hotel chains, which are particularly sought after by our retail customers, while enabling hoteliers to expand their visibility among this high-valued segment.” This statement underscores the critical role that SynXis will play in enhancing Emerging Travel Group’s direct supply strategy, which focuses on building and maintaining strong relationships with hoteliers and expanding the company’s portfolio of properties.
By integrating with SynXis, Emerging Travel Group is not only able to offer its customers a wider selection of hotels but also ensures that these properties are visible to a global audience of high-value travelers. Streamlined Connectivity and Operational Efficiency One of the key benefits of the SynXis integration for hoteliers is the ability to manage all aspects of their distribution from a single, centralized platform. This functionality is particularly valuable for hotel chains and independent properties alike, as it simplifies the process of managing inventory, rates, and promotions across multiple channels.
By consolidating these functions into one system, hoteliers can reduce the complexity of their operations and focus on delivering exceptional guest experiences. The seamless connectivity provided by SynXis also means that hoteliers can react more quickly to changes in market conditions, adjusting their rates and availability in real-time to capture new opportunities. This level of agility is essential in today’s highly competitive hospitality market, where the ability to respond rapidly to fluctuations in demand can make the difference between a successful season and missed revenue opportunities.
Moreover, the integration with SynXis allows Emerging Travel Group to offer hoteliers a more efficient and streamlined distribution process. By connecting directly to the SynXis platform, hoteliers can eliminate the need for multiple third-party systems and interfaces, reducing the risk of errors and ensuring that their inventory is always up-to-date across all channels. This not only improves the accuracy of their distribution but also enhances their ability to manage their properties more effectively.
Maximizing Revenue Opportunities The partnership between Emerging Travel Group and Sabre Hospitality is designed to unlock new revenue opportunities for hoteliers by expanding their reach and increasing their visibility among a diverse range of travelers. Through the integration with SynXis, Emerging Travel Group’s platforms are now able to offer hoteliers access to a wider array of distribution channels, including online travel agencies (OTAs), global distribution systems (GDSs), and direct booking platforms. This expanded distribution network is particularly beneficial for hoteliers looking to increase their international bookings and attract guests from new markets.
With Emerging Travel Group’s extensive presence in over 80 countries and its deep understanding of local travel trends, hoteliers can leverage this partnership to tap into high-potential markets and drive incremental revenue growth. In addition to expanding their market reach, the SynXis integration also provides hoteliers with valuable insights into their performance across different channels. By analyzing data from the SynXis platform, hoteliers can identify which distribution channels are driving the most bookings and adjust their strategies accordingly.
This data-driven approach enables hoteliers to optimize their distribution and pricing strategies, ensuring that they are maximizing their revenue potential. Emerging Travel Group’s Global Presence and Impact Emerging Travel Group has established itself as a major player in the global travel industry, with a gross transaction value of $2.6 billion in 2023 alone.
The company’s success is driven by its commitment to innovation, customer service, and its ability to adapt to the evolving needs of travelers and hoteliers alike. With a team of over 3,000 employees spread across 80 countries, Emerging Travel Group has the expertise and resources to support its partners and deliver exceptional value to its customers. The company’s global presence is further strengthened by its offices in key locations, including Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, and Limassol.
These strategic locations allow Emerging Travel Group to maintain close relationships with its partners and stay ahead of emerging trends in the travel and hospitality sectors. By partnering with Sabre Hospitality and integrating with the SynXis platform, Emerging Travel Group is poised to continue its growth and expand its influence in the global travel market. This partnership not only enhances the company’s ability to serve its customers but also reinforces its position as a leader in the industry.
The Future of Hotel Distribution As the travel and hospitality industries continue to evolve, the importance of effective distribution strategies cannot be overstated. With the rise of new technologies and the increasing demand for personalized travel experiences, hoteliers must adapt to stay competitive. The partnership between Emerging Travel Group and Sabre Hospitality is a testament to the power of collaboration in driving innovation and delivering value to customers.
Looking ahead, Emerging Travel Group and Sabre Hospitality are committed to exploring new ways to enhance their partnership and provide even greater benefits to hoteliers and travelers. By leveraging the strengths of both companies, they aim to create a more connected and efficient travel ecosystem that meets the needs of today’s travelers and anticipates the demands of the future. For hoteliers, the SynXis integration represents a significant opportunity to enhance their distribution strategies, increase their visibility, and maximize their revenue potential.
As the travel industry continues to recover and grow, the ability to reach new markets and connect with high-value travelers will be more important than ever. Through its partnership with Sabre Hospitality, Emerging Travel Group is well-positioned to lead the way in this dynamic and competitive landscape. Conclusion In conclusion, the partnership between Emerging Travel Group and Sabre Hospitality marks a new chapter in the evolution of hotel distribution and connectivity.
By integrating with the SynXis platform, Emerging Travel Group is able to offer hoteliers unparalleled access to a global network of distribution channels, while streamlining their operations and maximizing their revenue opportunities. This collaboration underscores the importance of strategic partnerships in the travel and hospitality industries and sets the stage for continued innovation and growth in the years to come. Emerging Travel Group, Sabre Hospitality, SynXis, RateHawk, ZenHotels, travel, hospitality, hotel distribution, global travel, travel technology, hotel management, travel partnerships, seamless connectivity, travel industry, global distribution, travel platforms, hotelier revenue, travel innovation, hotel visibility, travel ecosystem.
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