Monday, January 27, 2025 The World Travel & Tourism Council (WTTC) has announced the integration of the Brazilian Tourism Institute (EMBRATUR) as its latest Destination Partner, marking a significant step in collaborative efforts to bolster global tourism growth. This partnership will see EMBRATUR engaging in high-level forums alongside CEOs and executives from nearly 200 leading tourism companies and destinations, aligning with WTTC’s mission to unlock the potential of the Travel & Tourism sector for inclusive, sustainable, and resilient growth. Under its promotional brand ‘Visit Brasil’, EMBRATUR joins a distinguished group of over 30 Destination Partners within WTTC’s global network, including organizations such as Atout France, Brand USA, Abu Dhabi, Destination Canada, Dubai, Visit California, ProColombia, Buenos Aires, Thailand, Portugal, and Rwanda.
Julia Simpson, President & CEO of WTTC, expressed her enthusiasm for the partnership, stating, “It is an honour to announce EMBRATUR as our new Destination Partner. Brazil stands as a global icon in the Travel & Tourism sector, and through this partnership, we will work together to strengthen the resilience of the industry while unlocking opportunities for growth that benefit everyone.” According to WTTC’s latest Economic Impact Research (EIR) 2024, conducted in collaboration with Oxford Economics, Brazil’s tourism sector contributes 7.
7% to the country’s GDP, amounting to approximately US$165.4 billion. By.
