British automaker Jaguar has unveiled a striking new logo as part of a rebranding effort that marks the beginning of the company’s shift to all-electric vehicles. The brand, founded 102 years ago, is moving into a new era, reflecting its transition away from traditional luxury vehicles toward a sustainable, future-focused approach. Jaguar’s New Look: What’s Changed? Jaguar’s logo has been reimagined with gold custom-font letters spelling “Jaguar” in lowercase, with the exception of the letters “G” and “U.
” This new logo embodies modernism, symmetry, and simplicity. Along with this change, the company has updated its iconic leaping cat logo, which is now a symbol of excellence and brand identity, representing the company’s forward-moving ambitions. Despite the flashy visuals in the rebrand video, which features a diverse group of models in vivid, futuristic outfits, the ad stirred confusion as it did not showcase any vehicles.
This lack of emphasis on cars left some questioning whether Jaguar still made automobiles. “Do you sell cars?” commented Tesla CEO Elon Musk on the video. Jaguar humorously replied, inviting Musk to join them in Miami to see the future of the brand.
Who Is Jaguar’s New Era Aimed At? Jaguar’s bold rebrand aims to position the brand as an electric vehicle powerhouse. The company’s first electric vehicle is set to go into production in 2026, signaling a complete transformation of its identity. Chief Creative Officer Gerry McG.
