Saturday, November 9, 2024 2024 ULTRAs ( Ultimate Luxury Travel Related Awards ) celebrate global luxury at Kensington Palace , spotlighting top travel brands. On Thursday, November 7, 2024, the 18th annual ULTRAs (Ultimate Luxury Travel Related Awards) unfolded at Kensington Palace in London, where the most illustrious names in hotels, destinations, airlines, and airports were celebrated. These awards, voted on by the 28 million members of the GHA DISCOVERY loyalty program, spotlight the pinnacle of luxury travel globally.
The event was orchestrated by Nick Perry, Chairman of Ultratravel, together with the Global Hotel Alliance—the largest alliance of independent hotel brands and the administrators of the GHA DISCOVERY program. It was held in the lavish State Apartments and The Orangery at Kensington Palace. The evening featured a wide array of honors, with 18 awards distributed to acknowledge the pinnacle of luxury travel, as voted by GHA DISCOVERY members.
The event attracted a constellation of stars including UK television hosts Natalie Pinkham and Gethin Jones, who presented the awards, along with notable attendees such as HRH Princess Eugenie, double Olympic champion Dame Kelly Holmes, Good Morning Britain anchor Charlotte Hawkins, and authors Kathy Lette from Australia and Britain. The accolade for ‘Ultratravel Collection Hotel of the Year’ went to Portrait Milano, while The Leela Palaces, Hotels & Resorts was named ‘Luxury Brand of the Year’. The Surrey, A C.
