We’re in the final stretch before election day, and social media has been flooded with clips of rallies held by Vice President Kamala Harris and former President Trump, as well as the interviews they’ve given in recent days on TV and with podcast hosts like Joe Rogan and Alex Cooper . The media blitz by the two presidential candidates has been strategic as they look to saturate feeds with their platforms and messages in an attempt to sway and turn out voters. But are they working? CNN’s chief media analyst Brian Stelter wrote on Monday that video clippers have become “some of the most powerful people in this year’s election cycle.
” Although they were a force in the 2016 and 2020 elections, the clippers have flooded social media in a way that feels more pronounced, probably because so many more of us are consuming media online. Plus, the speed in which they are produced makes them part of the cultural conversation almost instantaneously. Case in point: The clip circulating of comedian Tony Hinchcliffe, who made disparaging comments about Puerto Rico, calling it “a floating island of garbage in the middle of the ocean.
” The Trump campaign has since distanced itself from his comments, but the Harris campaign was able to capitalize on the outcry, having just released an economic plan to help Puerto Rico alongside a video of Harris explaining it. The video was shared on the social media channels of Puerto Rican entertainers, including Bad Bunny, Jennifer Lopez and .
