While BYJU’S demise is all but certain in 2025, the murmurs around a potential acquisition of Unacademy could well dictate the course of edtech in India in the year ahead The disruption from GenAI is also yet to be felt fully in edtech, as use-cases are still evolving, and this could still have a deeper impact on online learning startups On the back of a fresh $210 Mn Series B funding in 2024 and expansion of its offline learning business, IPO-bound Physics Wallah ỉs on track to make the most of the positive sentiment in the public markets In 2024 the lines between edtech and offline education services companies became blurred more than ever. If we were talking about acquisition of schools, colleges and tuition centres by edtech startups in 2020 and 2021, the last two years turned the narrative — with edtech startups on sale, looking to get acquired by offline education companies. And this meant that the relevance of edtech was also up in the air for most of last year.
Most edtech platforms had overlapping products and services and overestimated the total addressable market (TAM) particularly as the long-term impacts of the pandemic receded The biggest impact was the downfall of BYJU’S, but ripple effects have been felt across the industry. Even as the investments in the edtech sector recovered to some extent in 2024 compared to a year ago, they were nowhere close to the peak of 2021 and 2022. And it’s been slow growing, which has impacted profitability as well.
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