Wednesday, August 28, 2024 Dusit Hotels and Resorts , the hospitality arm of Dusit International, a prominent hotel and property development company in Thailand, has formed a strategic alliance with Generator and Freehand Hotels, renowned for their award-winning experiential hostels and boutique hotels in Europe and the USA. This partnership aims to combine their development expertise to drive sustainable international growth for both brands. As part of this collaboration, Generator and Freehand Hotels will utilize their extensive network and expertise in developing lifestyle hybrid accommodations within the affordable segment across Europe and the USA.
They aim to explore opportunities to establish Dusit Hotels and Resorts in prominent European cities such as London, Paris, and Rome, as well as in major U.S. locations.
places like New York, Miami, and Los Angeles. Conversely, Dusit Hotels and Resorts will leverage its established presence in Asia and the Middle East to seek opportunities for introducing Generator and Freehand’s boutique hotel-hostel hybrid model in key urban centers like Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with popular island destinations such as Phuket and Bali. “It’s a real win-win situation for both companies,” said Mr Siradej Donavanik , VP – Global Development, Dusit International.
“It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead.” In addition to its well-established brand portfolio, which includes Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), and ASAI Hotels (affordable lifestyle), Dusit has recently launched two new brands: Devarana – Dusit Retreats (wellness luxury) and Dusit Collection (bespoke luxury).
Generator and Freehand will explore development opportunities across all these brands. Mr Alastair Thomann , CEO, Generator and Freehand Hotels, said, “This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.
” Dusit’s portfolio currently extends across 18 countries, featuring 57 hotels under Dusit Hotels and Resorts and 244 luxury villas managed by Elite Havens, Asia’s premier provider of luxury villa rentals, acquired by Dusit in 2018. Additionally, over 60 Dusit Hotels and Resorts are in the global development pipeline. Generator and Freehand manage 21 properties worldwide, with locations spanning Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.
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