Friday, July 12, 2024 Dubai’s Department of Economy unveils ‘A Whole New You’ campaign, featuring Saif & Sara Ali Khan exploring iconic attractions. The Dubai Department of Economy and Tourism recently unveiled its fresh campaign titled “Dubai, A Whole New You.” Watch the charismatic Saif Ali Khan and his daughter Sara Ali Khan traverse the bustling cityscapes of Dubai, strengthening their affectionate and playful father-daughter bond while exploring fresh facets of their personalities.
This promotional video captures their evolving relationship set against the vivid scenes of Dubai. Saif and Sara Ali Khan, among Bollywood’s cherished stars, embody a relationship filled with transparency, playful teasing, and genuine warmth, resonating deeply with audiences amidst the stunning environments of Dubai. Join them on a digital expedition to Dubai’s iconic attractions.
The pair ignite their competitive spirit at the world’s first Real Madrid World theme park, paving the way for thrilling new experiences that Dubai has in store. Led by Saif, their adventures include speeding through the waters in a luxurious Jet Car, savoring meals at trendy venues like Krasota—an Instagram-worthy spot where each dish is part of an enveloping 360-degree experience—and more. The allure of Dubai captivates them, as they find ‘A Whole New You’ within each other.
Bridging the gap between two generations, Saif and Sara’s worlds intertwine in unique ways. Saif momentarily becomes a social media manager for Sara’s Instagram, while Sara confidently pilots a Jet Car, taking her father on an unforgettable ride. The duo enjoys an extraordinary connection, treasuring the time spent together in Dubai, away from their demanding lives.
Observing them, it’s clear that Sara mirrors her father’s charm and his adventurous, spontaneous spirit. Their reluctance to leave Dubai is palpable. The campaign, “Dubai, A Whole New You,” is inspired by the concept of family vacations designed to reunite and strengthen bonds.
Saif and Sara pause their busy lives to reconnect, exploring Dubai’s exciting offerings and creating memorable father-daughter moments. This campaign highlights how Indian families can also enhance their familial ties while traveling. Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism said , “As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families.
Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.” Saif Ali Khan shared his thoughts, saying , “It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, ‘Dubai, A Whole New You.
’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.
” Sara Ali Khan adds: “It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime.
” Dubai’s strategic location near key Indian cities, combined with its excellent flight connections, positions it perfectly as a prime choice for family vacations, quick getaways, and stopovers. This campaign highlights a diverse array of activities that cater to all demographics, including young couples, children, and older adults, ensuring Dubai is a vibrant destination throughout the year. The city provides a wide range of attractions and experiences that are perfect for family-friendly surprises, from exhilarating theme parks and watersports to elite shopping centers and famous sites like the Burj Khalifa.
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