Seasoned Fashion Industry Executive to Drive Next Phase of Growth for Southern Lifestyle Brand NEW YORK , Oct. 29, 2024 /PRNewswire/ -- Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, today announced the appointment of Jeannie Yoo as Chief Executive Officer, effective October 15, 2024 . Yoo, a veteran in the fashion industry with two decades of experience across luxury and commercial brands, will lead Draper James into its next chapter, focusing on growth across direct-to-consumer channels, category diversification, and global scaling.
Yoo steps into her new role following a tenure as President of Adam Lippes , where she spent over six years driving DTC and growth across all channels. Her previous roles include Director of e-Commerce at Coach and global merchandising for Michael Kors. With deep expertise in fashion-focused omnichannel strategy, Yoo has a proven track record of blending innovation with brand heritage, making her the perfect fit for Draper James as it prepares to celebrate its 10th anniversary in 2025.
"I'm inspired by Draper James' core principles based on celebrating authenticity, Southern heritage, and community," said Yoo. "Draper James has built something truly unique—an inclusive brand designed by women for women everywhere. I'm excited to step into this role and expand the brand's mission of continually delivering quality products across various categories to always show up where the consumer needs them at every walk o.
