Disney has made changes to some of its diversity, equity and inclusion (DEI) initiatives, becoming the latest in a string of companies to do so amid US President Donald Trump’s crackdown, Axios and Variety reported on Tuesday, citing sources. According to the outlets, the changes were outlined in a note to Disney employees from chief human resources officer Sonia Coleman. The memo reportedly stated that, starting this year, the entertainment giant will replace the ‘Diversity & Inclusion’ performance factor which it used to evaluate executive compensation with a new ‘Talent Strategy’ factor.
The former focused on boosting the diversity and inclusion of Disney executives and managers, while the new policy will focus on business success and upholding company values, such as making Disney entertainment-driven instead of agenda-driven. The studio will also ditch its controversial ‘Reimagine Tomorrow’ initiative, which it rolled out in 2021 to highlight stories and talent from “underrepresented communities.” Under the initiative, Disney reportedly planned on having 50% of its characters come from minorities and adopting inclusion standards across all the studio’s content.
The initiative came under fire last year, when it earned the company a federal civil rights complaint for discrimination and using race, color, religion, sex, or national origin as the only motivating factor in hiring decisions. The initiative will be rebranded as ‘MyDisneyToday’, and will .
