Bennett Oghifo This year Discovery is celebrating 35 years of ingenious versatility with a new special edition version of its luxurious full-size seven-seat SUV. Discovery remains an exceptional family SUV that’s been setting the standard for versatility and all-round breadth of capability since its world premiere at the Frankfurt Motor Show in 1989, according to a statement by the automaker. Mark Cameron, Managing Director, Discovery, said: “For 35 years, Discovery has been setting the standard for family SUVs and we’re proud to celebrate reaching such an occasion.
The Discovery family’s seven-seat flexibility, spacious cabin and unrivalled ingenuity make it the perfect partner for family adventures as it turns everyday activities into exceptional experiences.” Since its launch in 1989, Discovery has set the standard for seven-seat family SUVs, combining innovation with space and practicality. Its family-friendly stepped roofline has become a Discovery hallmark, creating a distinctive silhouette.
Safety and capability have been at the heart of Discovery. In 1998, it introduced industry-first Active Cornering Enhancement (ACE) technology, using electronically controlled anti-roll bars to reduce body roll. A year later, it became the first SUV to introduce twin airbags for front seat passengers, and JLR’s Terrain Response technology made its pioneering debut on Discovery in 2004.
Its reputation as an SUV that is both highly versatile and capable is well established.
